Beau Lawrence is the visionary Founder and CEO of Ace Rivington, a premium denim lifestyle brand based in Santa Barbara, CA. Born in Tennessee and raised in California, Beau studied math and science before pivoting to fashion design, graduating from The Fashion Institute of Design & Merchandising in Los Angeles. His early career included menswear design roles at The Territory Ahead and Union, and a notable tenure at Guess? Inc., where he rose from assistant menswear designer to global men’s denim designer and finally to Director of Product Development for Guess Factory and G by Guess.
Bringing formative experiences from this corporate foundation, Beau joined Shaun Neff at Neff Headwear as Vice President of Design & Merchandising. In 2013, he embarked on a remarkable entrepreneurial adventure, beginning with a French terry sweatshirt inspired by a fictional character he created: the adventurous pilot Ace Rivington. This creation marked the launch of a brand that has since opened a flagship store in Santa Barbara and soared to new heights through direct-to-consumer sales, wholesale, and collaborations.
As “C.E. Beau” of Ace Rivington, Beau channels his deep connection to the film industry and the art of storytelling into his brand’s ethos. His genuine care for others shines through in the brand’s numerous philanthropic endeavors, both local and global, and in offering customers full tailoring services and a lifetime warranty on all jeans. The Brownestone Group is enthusiastic to share Beau’s story, emphasizing themes of authenticity, a commitment to exceptional customer service and experience, and the power of turning dreams into reality.
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