Ali Wing possesses a dynamic set of personal and professional experiences, and a never-ending curiosity, that have shaped her into the ideal type of leader to identify customer opportunies in the spaces of consumer technology and sustainability. Ali gained valuable brand management and strategy experience at Nike, followed by practicing law at Gunderson Dettmer. She shifted back into consumer products at Runway, LLC. before launching her own digital-first, omnichannel baby product company, giggle. Later, Ali joined Ascena Retail Group as Chief Marketing Officer and EVP, Digital for Maurice’s, before making yet another ambitious pivot to the healthcare industry as Chief Consumer Officer at Bright Health. Her newest endeavor as CEO of Oobli (formerly known as Joywell Foods) sees her leading the charge to create more environmentally-conscious, all-natural protein-sweetened treats, combining her passion for consumer products with her desire to make the world a better and healther place to live. Additionally, Ali serves in Board and Advisorial roles at Casey’s General Stores, Learn to Live, and Loop.
Tim Boerkoel at The Brownestone Group had the pleasure of speaking with Ali about her career journey. The discussion will not only provide readers with a thoughtful illustration of her impressive professional shifts and goals, but also an incredibly interesting science lesson. We’re pleased to present her story as our first Pivot Perfect feature for 2023, which will resonate with anyone who hopes for a sweeter, more sustainable future.
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