Matt Petersen, CEO of OPTE, an incubator business from Proctor & Gamble’s (P&G) Ventures Studios, and a hybrid product for precision skincare and makeup that uses technology to reduce the need for traditional complexion products. It is unique in its combination of beauty and technology and is shaping both the personal skin care and at-home categories. As a “recovering CMO”, Matt humbly views his diverse career as the result of excellent training, modeling of several influential leaders on his path, and some courageous choices along the way. Matt previously worked in a variety of brand and marketing roles for Walt Disney Company, Mattel, Inc., PepsiCo, Jafra Cosmetics, International, and Neato Robotics, along with Board positions for Jafra, Neato, OPTE and LA’s Best.
The Brownestone Group’s Tim Boerkoel met with Matt to discuss the major pivots in his career within very diverse product and customer markets and the knowledge and expertise that is woven through all of his roles.
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